EMBRACING DIVERSITY by Jo-Anne Hay
Posted on August 22 2024
I love watching Dragon’s Den pitches to see what business ideas people come up with and how they value their businesses.
When I saw the March Muses Dragon’s Den UK pitch (click here to watch), I knew it was something special. The March Muses vision is to create Christmas decorations that embrace diversity. I watched it four more times with a box of tissues next to me and then sent the founders, Natalie and Alison and e-mail to say congratulations on being invested in by two of the Dragon’s and “by the way, Heartfelt makes the most amazing Angels that you may like to have a look at”.
Natalie Duval (copied off March Muses website) “Christmas 2018 and my 7 year old daughter and I were decorating our tree when she asked me something that changed my world forever. “Mummy, can fairies be Black?”. I was caught off guard. What do you mean can fairies be Black, as I looked at my Christmas trees filled with white santa, white fairies and of course our white elf on the shelf. I felt ashamed. How could I have missed this? My daughters didn't see themselves. They didn’t think angels or fairies could be Black. In their home, their safe place, they still were not represented.”
We exchanged e-mails and then calls and samples. In 2023, Heartfelt designed a bespoke range for March Muses.
March Muses posted an Instagram reel to celebrate this order - click here to see it.
The feedback we received from March Muses was that the products were “absolutely loved” and we are so looking forward to developing the Heartfelt March Muses story.
"We are so proud to collaborate with the whole team of amazing ladies at Heartfelt. Their products are beautifully made and are super popular with our customers. We look forward to continuing our collaboration and empowering the women and communities associated with the Heartfelt Project".
Alison Burton
Co Founder
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